I create,

learn and share to help others succeed.

I'm here to help

With more than 30 years of entrepreneurial experience and working with a wide range of people, companies and brands (a few examples shown here), I share my learnings to help others succeed.

My services are relevant for start-ups, scale-ups and grown-up companies looking to outperform their competitors. I work with individuals, teams, management and sometimes the whole company, shareholders and beyond.


About 80% of ideas, products, services and startups fail in the market. Figure out why, and how you can do better.

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Surprisingly few know how to create, execute and govern a REAL strategy. Figure out how you can do better.

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Discovering the next big idea, building the right team or growing a fortune 500. Success may seem as far fetched as squeezing honey from a rock.

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Daniel R. Döderlein is a serial entrepreneur with 30 years of experience from startups, scale-ups and grown up companies across tech, product and service design, advertising, media, apparel and financial services. Awarded Entrepreneur of the Year in 2014 by the Norwegian Venture Capital Association. Daniel has been on the Google Cloud advisory board, contributed as a fintech expert at Forbes, been live on CNBC, BBC and appeared on several podcasts and radio shows; sharing his insights, experiences, opinions and predictions.

Daniel is a resident startup mentor engaged by Innovation Norway. He has attended the Pretotyping course by Alberto Savoia, and is a firm believer and practitioner of the ‘validation before creation‘ principle. 

Outside of work Daniel is an active private pilot, flying both land and sea-planes, he produces electronic music and has a passion for gadgets, cooking and wine.