So you don’t waste time on the wrong idea.


I teach and help you practice a framework and method for idea validation (also known as Pretotyping) inspired by its original inventor, Alberto Savoia


About 80% of ideas, products, services and startups fail in the market. There may be many reasons for a failure, but more often than not, it's simply because it was the wrong idea. It's much cheaper (and highly advisable) to validate the idea before you spend any resources implementing it. With years of practice I have yet to experience an idea that could not be validated (or disqualified) using this method, with minimal resources spent on implementation.


The framework consist of two parts:


This workshop is relevant for start-ups, scale-ups and grown-up companies looking to outperform their competitors. I work with individuals, teams, management and sometimes the whole company, shareholders and beyond.